Friday, June 3, 2011

RFEF - How Out Of Touch?

Sometimes (and today is such a day) I get really annoyed by rank stupidity. The people that run the game in Spain, the RFEF (Real Federación Española de Fútbol), those who couldn't organize a piss up in a brewery, are again far too far up their own arse to see what a mess lower league football is in. But can this be any surprise? It seems they don't care...Spain won the world cup and Madrid and Barcelona clean up all the honours. Fantastic. Everything must be rosy, and they must be patting each others backs and hahaha.

But remember.....half of primera and segunda are in administration, segunda B is totally ruinous, teams have disappeared mid-season, and below that....oh forget it.
What are they actively doing to make segunda B more attractive to sponsors who can help the starving economy of needy clubs? A TV deal for segunda B clubs? A reform to make it more attractive? A reserve league to remove second teams that adulterate the competition? Honestly I don't know what they are doing, what their marketing and advertising boffins are up to. But what I do know is, segunda B clubs get zero (0) TV money unless they get a paltry deal from a local station. Real Murcia gave (for free) their TV rights to our regional channel 7.

Over the last 3 weeks I have looked on green with envy as the COCA-COLA first and COCA-COLA second titles were won and lost in England. The BLUE SQUARE conference play off was also interesting. The BLUE SQUARE and COCA COLA (first and second) play-offs were great. We saw advertising on flags, ribbons, hoardings, TV commentators are obliged to mention the sponsors at every opportunity. The winnners have their photo taken behind a big sign emblazoned with the sponsors logo.

Why am I going on about this? Well......I just found out that the trophy as winners of group 4 of Segunda B....and the trophy for winning the play off final.....are not presented to the winning captain on the pitch or gantry after winning the game. No. They are presented to the president of the team at the next annual meeting of the suits at the RFEF. So the owner lifts it a few months from now, after a rich dinner and in front of a bunch of tuxedo'd cigar chugging bigwigs. How can you expect to attract sponsorship money when you prohibit advertisers biggest chance of publicity?

Maybe it's just me......but I think Villar and his yes men are on another planet.



Photo : Nice pots. Group 4 champions (right) and Segunda B Champions (left). Pity we won't see our team parade them.

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